Our YOLO Staff has been hard at work picking the new YOLOgirl! Four girls have been selected for an interview and we will be announcing who are newest and latest YOLOgirl is soon! Each and every girl who we have interviewed is TOTALLY awesome and we are so excited to find out who will join us in attending fabulous parties thrown by dabble, receiving VIP treatment at Jellyfish, and getting great discounts! The search is on and we can't wait!
Last week we announced our Girl's Night Out Event with Christie Martin! Are you coming?!
As a reminder:
When: Friday, April 30th from 5-8pm
What: Girl's Night Out. Christie Martin will be there, taking and hand-making custom orders! (Great Mother's Day gift idea!) We will be serving drinks and doing makeovers as well.
Where: dabble Cosmetics in the Blackhawk Plaza
If you can, please RSVP via our twtvite OR via our Facebook Event Page.
This JUST IN: Christie Martin is giving 25% off of your total order that night only. AND, if you spend $150 or more, you will receive 30% off the total order!
dabble Cosmetics will also honor 10% off of any total order!
We can't wait to have you there! Christie is excited to meet you all!
YOLO Industries is proud to announce the search for the third YOLO Girl! By logging onto your Facebook account and adding Danville Yolo Girl you will be able to get the 411 on how to apply as a YOLO Girl and get the inside scoop on the beauty, fashion, and much more!
We will draw for the winner next Thursday, April 15th!
Two of our Spring Purse "must-have" items:
- Jessica Custom Nail Colour
- Lucy B. Gloss Balms
Jessica Custom Nail Colour
We love the Jessica Custom Nail Colour because they have a rich, depth color that lasts. They are trendy, sassy and formaldehyde, toluene and dbp free.
Vogue Magazine has claimed Ms. Jessica Vartoughian as the "Manicurist to the stars."
Lucy B. Tinted Gloss Balms
The Lucy B. Tinted Gloss Balms give the perfect shimmer for your Spring Purse! These Gloss Balms are "sexy, subtle and powerful." They are filled with fabulous ingredients like vitamin E and Australian Flower Essences, which are known to uplift your spirit!
It's time to shed those Winter Blues and slip on something refreshing!
You can find these, and many other wonderful products for your Spring Purse at dabble Boutique in the Blackhawk Plaza - Danville, California.
We are giving away TWO mini-Jessica Custom Nail Colour Polishes (#478 Samba Parade and #493 Pharaoh) and the Pink Bikini Lucy B. Lip Balm.
Click HERE to send us your answer to finish this statement OR just leave a comment in the space below:
My favorite Spring Makeup Product is.....The first 20 people to respond will be put into a drawing. Make sure you are following this Blog in order to win! (to follow the Blog, all you need to do is scroll down on the right side of the blog to where you see an Icon that says, "follow." Click that!) The winner will be announced via our Blog one week from today, Friday, March 12, 2010.
Good Luck! Cheers to a fabulous weekend!
Even on this rainy Bay Area day, we know that it's just a matter of time before Spring has sprung for good! We hope you're ready to show up with your stylish face!
Here are a few things we've found that will be Trendy for Spring Makeup:
- Red Hot Lips. (Just make sure you have simple eyes then.)
- Long, Lush Lashes.
- Shimmer on Eyes and Cheeks. (And especially on tanned skin.)
YOLO is about living life to its fullest! YOLO is about living for the moment and not worrying about anything. YOLO is taking care of yourself. YOLO means getting pampered just because. YOLO is sexy and confident. YOLO stands out from the crowd. YOLO is flashy, classy and always living on the edge.
Today is the only day we know for sure we have! Make sure to go out and LIVE yours. You Only Live Once. Don't forget it!
-- Taken from ALIVE East Bay Magazine, February Issue --
As I was driving through Downtown Danville the other day, my attention focused on a huge, monster truck advertising YOLO Industries. My curiosity had me hooked and I pulled up their web address: www.yoloindustries.com. To my surprise, YOLO- “You Only Live Once”, was not a website hosting extreme sports or adventure travel, but a host to the beauty industry. YOLO names Glo Tanning, Salon Forty Sixty Two, Dabble Cosmetics, Jellyfish Spa and Route 66 Barbershop as its partners and is offering unlimited memberships for $99 a month! I was completely intrigued and decided to dive in a little further to get in contact with YOLO Founder and CEO, Chris Ruggieri. I wanted to meet with him and hear all about this brand new concept.
We met for coffee at the Blackhawk Plaza, where all of his YOLO businesses are located. I expected to see a high powered executive in a business suit, but what walked in was entirely different. Here came a young, “skater-like” dude, wearing a beanie and a track suit! “What’s goin’ on?”, he said in a disturbingly loud voice, and I didn’t know whether to laugh or be scared of whom I was meeting. But after chatting for a few minutes, I realized not only was he professional, but extremely energetic and passionate for his unique vision of YOLO Industries.
“What is YOLO?” Chris replies. “Yolo is a philosophy, a state of mind, a way of life. It’s about having fun and living life in the present, in the moment. It’s about taking care of yourself and taking chances, taking risks. It’s about asking yourself, when I am at the end of my life, would it have made a difference to have spent that extra buck, to have taken that well needed vacation, or to have taken that risk. How does all this apply to the beauty industry, you might ask. YOLO is about feeling good. When you feel good, you are happy. When you are happy, your heart is open. And when your heart is open, the possibilities are endless!”
It is by this mantra that Jellyfish Spa was created.
“I woke up one night to a light going off in my head. I thought....Unlimited services on a membership basis for $99 a month. BAM! Thus, my concept was born! I wanted to bring a totally new concept to the public, where every person could afford and enjoy getting pampered. At Jellyfish Spa, the members can get their nails done, facials and massages as frequently as they want.”
Could this really be true? I pay $90 for a one- time massage alone, I said.
“Yes”, Chris replies, “and now there’s no excuse for taking care of yourself. We are providing luxury on a beer budget for anyone who wants to make a change in their lives. For $99 a month, clients can come utilize Jellyfish Spa, they can get make overs and discounts at Dabble, they can get discounts at Salon Forty Sixty Two, and coming soon, exclusively for men, Route 66 Barbershop memberships for unlimited haircuts and spa treatments! I was tired of the typical spa experience and frankly, bored”, Chris said. “My vision was to energize and excite the client.”
And boy am I excited! The moment you step foot in Jellyfish Spa, you realize you have entered something entirely new. Embellished with all modern elements and architecture and a 600 gallon jellyfish tank, you will be refreshingly amazed. “People always ask me why I would name a spa after a deadly creature”, Chris said. “My response is simple; jellyfish are the only species that metamorphosis from an adult state back to that of an infant, thus making them immortal. And, who doesn’t want to reverse time!?”
By this time, I was completely engrossed by this man and he proceeded to tell me how he got this concept started.
“I started out in the gym industry, managing clubs and getting them off the ground, moving from location to location. Ending up in New York City for a brief time, I fell in love with the modern architecture and one day while tanning, I came up with the concept of Glo Tanning and opened our first location in Walnut Creek.”
Six locations later, Chris received his General Contractor’s License and started Ruggieri Construction, focusing on various modern projects throughout the Bay Area. Soon after, while having many family members and friends in the hair industry, he opened Salon Forty Sixty Two.
“The Salon was a huge challenge for me. Not being a hairstylist myself, I was always intimidated to walk into an upscale salon. They always seemed cold and uninviting. I had a tough audience. Not only the clients, but the team of stylists who had high expectations and a need for constant inspiration.”
And boy, did he inspire. The moment you walk into Salon Forty Sixty Two, you are consumed by its beauty and design, not to mention its bright pink wallpaper! It’s hard to imagine not being inspired.
“Our stylists are like mad scientists”, Chris said, “mixing up their potions to change the way the client perceives themselves. They are expected to know all the latest gossip, trends, give advice on relationships, kids, life and all the while looking dynamic themselves. All that and a great cut! I wanted to create a forum for them to inspire and be inspired and that is how I came up with the idea of having round tables as work stations. Most salons have you cramped in a little cubicle, hiding behind a wall of mirrors. We pride ourselves with having the ‘creme de la creme’ of the industry, and I wanted them to be able to share their wonderful creations with not only fellow stylists, but the other clients as well. Who doesn’t want to show off their happy and proud clients?”
“The owners of the Blackhawk Plaza had been so impressed with the success of Salon Forty Sixty Two, they asked if I would be interested in opening another beauty outlet. Ready to take on any challenge, I agreed, thus Dabble Cosmetics was born. I saw a niche and went for it. With Dabble, again, I wanted to create a space that was exciting, inspiring and beautiful. The idea behind Dabble was what every girl dreams of...One big, luxurious closet! You can’t resist the oozing sex appeal and charm of the space. The hot pink and black damask wallpaper and crystal chandeliers scream glamour! We spent countless nights searching for those hard- to- find product lines that are hip, trendy and mainstream.”
You’ll think you’ve died and gone to boutique heaven walking into Dabble!
“2010 is not going to be any slower of a pace. In fact, hold on to your pants.....Here comes YOLO and watch out, we’re ready to take on the world, city by city. We are launching YOLO Foundation, YOLO Energy Drink, YOLO Reality Show and my man cave project, Route 66 Barbershop”.
To learn more about YOLO Industries memberships and upcoming events, visit:www.yoloindustries.c
“Oh yeah, one last thing.....You Only Live Once, so do it right and have fun! Let’s do this!!! “ -Yolo Industries